How TopAgencies ranks agencies
We compare reputation, website reach, business details and data quality across several sources.
No single metric decides the list
A rating, traffic estimate or verification badge can only tell part of the story. We compare several independent signals and look for a consistent picture. The amount, quality and freshness of available data all matter.
What we look at
Reviews and reputation
Ratings on TopAgencies, matching Trustpilot data and relevant public discussions help show how an agency is viewed by creators and clients.
Website reach
Estimated traffic and web visibility help us compare the reach of agency websites beyond the directory itself.
Business track record
Domain history, the age of the business and the consistency of its public presence can indicate stability over time.
Agency profile
Services, platforms, reported roster size, creator terms and other available business details add useful context.
Verification and data quality
We consider whether websites, contact details and listing information can be checked and whether different sources agree.
Interest and freshness
Recent information and genuine interest in a listing help keep the directory useful as agencies change.
Why Similarweb traffic matters
An agency's own website is one of the few public signals that can be compared across a large directory. We consider Similarweb estimates such as monthly visits and global web rank when that data is available.
Website traffic is an important sign of reach and brand visibility, but it is never a verdict on its own. Similarweb figures are estimates, and traffic does not prove creator revenue, service quality or fair contract terms. We read it alongside reviews, business information and other public data.
How we read review evidence
TopAgencies reviews
Signed-in users can leave a star rating and a written review. We may remove submissions that are fraudulent, abusive or unrelated to the agency.
Trustpilot
When an agency has a matching Trustpilot profile, its score and review history provide another view of its public reputation.
Public discussions
A public post can count when it clearly refers to the agency and contains enough context to rate. The source link stays visible on the agency profile.
Why we do not publish the formula
We explain the types of information we consider, but we do not publish exact weights, thresholds or calculations. A public scoring checklist would make the directory easier to manipulate with artificial traffic, incomplete profiles or coordinated reviews. Keeping the calculation internal also lets us respond when a data source becomes less reliable.
What verification means
A verified label means that we checked listing details or website information available to us. It does not promise performance, safety or future results, and it should not replace your own research. An unverified agency may still have genuine reviews. Software verification labels follow the same rule.
What the data cannot tell you
Public data can be late or incomplete. Commission terms, roster size, services and website traffic may change before a profile is updated. Rankings can change as new information arrives, and our editors can correct a listing after checking reliable evidence.
Use the list to build a shortlist, then check contract terms, account access, data handling, payout ownership and exit conditions with the agency before signing.
See something inaccurate?
Send the profile URL and supporting evidence. We will review the correction.